The site attracted 2.4 million unique users per month.
Yahoo! Cricket has emerged as India's leading online destination for fans across the nation. As per Comscore April 2009 data, Yahoo! Cricket attracted 2.4 million unique users per month, emerging as the top cricket site in India.
In February this year, Yahoo! India entered into a three-year partnership with the International Cricket Council (ICC), becoming the exclusive online partner for all ICC events, including ICC World Twenty20, ICC Champions Trophy and ICC Cricket World Cup.
"cricket.yahoo.com will serve as a comprehensive online destination for cricket fans covering the history of the game as well as up-to-date statistics on cricketers. The coverage also includes features like series stats and records, data on women's cricket teams, audios, non-match and match related videos, fantasy game, amongst others," the company added.
According to Gopal Krishna, vice president and head, audience, emerging markets, Yahoo!, "We have taken the entire cricketing experience online within a short time span. Yahoo! Cricket provides compelling content and engages users with all aspects of the game, both on and off the field. Our upcoming coverage on T20 is just the tipping point for all the cricketing action that is to follow on the Internet."
"Yahoo! Cricket is now the leading cricket site in India and this is fantastic news. It shows how much the partnership between the ICC and Yahoo! has caught the imagination of the cricket-loving public in India. The reality is that not everyone in the world will be afforded the opportunity to be in England for the ICC World Twenty20 so the Yahoo! website will be an innovative and amazing way for millions of cricket fans in India and elsewhere to stay in touch. They won't have to miss a ball," added Haroon Lorgat, chief executive, ICC.
Yahoo!'s partnership with the ICC, also extends to activity in Europe this summer: with action online and at the matches Yahoo! Eurosport is the home of cricket in the EU.
"cricket.yahoo.com will serve as a comprehensive online destination for cricket fans covering the history of the game as well as up-to-date statistics on cricketers. The coverage also includes features like series stats and records, data on women's cricket teams, audios, non-match and match related videos, fantasy game, amongst others," the company added.
According to Gopal Krishna, vice president and head, audience, emerging markets, Yahoo!, "We have taken the entire cricketing experience online within a short time span. Yahoo! Cricket provides compelling content and engages users with all aspects of the game, both on and off the field. Our upcoming coverage on T20 is just the tipping point for all the cricketing action that is to follow on the Internet."
"Yahoo! Cricket is now the leading cricket site in India and this is fantastic news. It shows how much the partnership between the ICC and Yahoo! has caught the imagination of the cricket-loving public in India. The reality is that not everyone in the world will be afforded the opportunity to be in England for the ICC World Twenty20 so the Yahoo! website will be an innovative and amazing way for millions of cricket fans in India and elsewhere to stay in touch. They won't have to miss a ball," added Haroon Lorgat, chief executive, ICC.
Yahoo!'s partnership with the ICC, also extends to activity in Europe this summer: with action online and at the matches Yahoo! Eurosport is the home of cricket in the EU.
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